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First, market demand background
The origin of the concept of wild luxury, can be traced back to mountaineering, rock climbing, Camping and other outdoor sports, camping industry has the word Glamping, is the abbreviation of Glamour and Camping (tent), also called luxury camping. Although the term "wild luxury" was first mentioned in Britain in 2005, the concept of wild luxury was already taking shape in 16th century European high society.
In recent years, with the development of the high-end tourism and vacation market, the concept of "wild luxury" has frequently appeared in the domestic media, not only as a new way of vacation, but also as a selling point for some large-scale real estate projects (such as the "Double Wild Luxury World" in Sanya). Wild luxury hotels have also sprung up, such as Naked Heart Valley, Hangzhou Fiwen Wild Luxury Hotel, Kangteng Gradan tent camp and so on.
The reason behind the rise of the market is the change of people's psychological demands. The fast pace and greater pressure of urban life have spawned the yearning of urban people for the wilderness. "Going into the wilderness" is no longer just the patent of travelers and explorers, but a kind of vacation favored by high-end people who have economic strength and emphasize fashion lifestyle. For modern urbanites, the destination in the city has become commonplace, and even lacks the freshness. This kind of customer group yearns to go out of the city, to the adventure in nature and wilderness tourism.
Second, base resource characteristics
Wild luxury hotels are generally located in primitive, desolate and inaccessible areas, such as grasslands, deserts, rainforests, ocean islands, etc., or scenic spots that have not been over-developed, such as national parks and nature reserves, such as African grassland wildlife reserves, tropical rainforests in Thailand, virgin forests, etc. Or rural, rural areas, such as Luxury farms in the western United States, Ranch hotels (Luxury Ranch Inn).
Third, the common characteristics of wild luxury hotels
1. Original living environment
The development areas of wild luxury hotels are generally in nature reserves, virgin forests, etc., and the development of such areas generally has a feature, that is, the development intensity and scale are strictly limited. The small scale of the development and the large size of the site allows the building to be spread out as a "piece" rather than a "point" in space. Therefore, wild luxury hotels generally have a very low plot ratio, independent environment, and enjoy a large area of land with excellent natural scenery. Such spatial characteristics not only cater to the pursuit of freedom and freedom for guests coming to vacation, but also highlight the noble sense of "private enjoyment" emphasized by luxury resort hotels.
>>> Case: Four Seasons Tent Camp in Golden Mountain Point, Thailand
Four Seasons Tent Thailand Golden Triangle is located at the intersection of Chiang Saen Ruak and the Mekong River, in the heart of the Golden Triangle, overlooking Thailand, Myanmar and Laos. As the first all-inclusive camp resort of the season, the hotel has 15 tented lodges that can be reached by a Thai longtail boat during the day.
Bill Bensley design team from the United States has created luxurious tents for the Four Seasons Tent Hotel in the Golden Triangle with the theme of "adventure". These apartments, named after hill tribes and animals and plants, are located in a dense forest, each decorated with a personalized home and color scheme; Combined with the spacious space of the outdoor terrace, it perfectly presents the original style of the surrounding area.
In the 15 mountainside tents in the tent camp, pull the ivory-shaped door handle and enter the spacious living area of 54 square meters. The interior layout of each tent is identical, but all are decorated with personalized colors and matching furniture. The main structure of the tent is solid wood, hidden in the dense forest, and the luxurious furnishings inside give guests the illusion of being a wealthy 19th century explorer. Whether it is the appearance of the tent, or the interior that is integrated with nature, the terrace that enjoys a large forest landscape, etc., all highlight the original ecological living environment, and bring the characteristics of "wild" and "luxurious" to the extreme.
2. Deeply experience the lifestyle of natural ecology
A resort hotel is not just a place to stay, providing guests with a colorful experience is an important aspect of its service. The customers of Wild Luxury Hotel are tired of the day to day city life, and have economic strength, they are willing to spend more money to go into the wild, close to nature, to feel the original and different life. Therefore, most of the wild luxury hotels combine the surrounding natural and human environment to provide unique supporting facilities and services, highlight the experience and participation of the original ecological lifestyle, increase the added value of guests' accommodation here, and even make the added value become one of the core attractions of Wild luxury hotels. For example, outdoor adventure experience, "de-technology" experience, local original ecological landscape, cultural experience, etc.
>>> Case: Beyond Kichwa Tembo Tented Camp in Africa
Located in southwest Kenya's Masai Mara National Reserve, where river forests meet the vast plains of animal migration, this wild luxury hotel will satisfy any visitor's appetite for African wildlife. The simple and modern style better shows the original panoramic view of the Masai Mara.
The hotel offers plenty of entertainment for wildlife lovers, nature lovers, photographers, adventurers and bird watchers. For example: day and night drive safaris, walk along the Mara River or the jungle beside the Oloololo cliffs and enjoy the breathtaking nature of the Masai Mara; Early in the morning, guests are also encouraged to take part in a hot air balloon scenic flight to view the scenic Oloololo cliffs, hills and seasonal animal migrations on the edge of the Great Rift Valley.
3. Original ecological buildings integrated into the natural environment
If the Wild luxury hotel can exist in a specific environment, it is bound to be eco-friendly, and try its best to develop low-carbon without damaging the local ecological environment. Under this premise, the "original" and "local" things are generally used to the maximum extent, the use of local building materials, local construction technology, the placement of local daily necessities, and even some hotels are reprocessing or "relocation" on the basis of local buildings.
>>> Cappadocia Cave Hotel Turkey
The landscape of the Cappadocia region, where the hotel is located, was created by volcanic eruptions thousands of years ago, similar to the surface of the moon, and one of the most famous is the Fairy Chimneys.
The hotel has an open-air balcony with panoramic views of Cappadocia's fairy chimneys. Restored with recycled stone, iron and wooden building materials, it offers furnished rooms with traditional Turkish carpets. Several rooms have a living room with a fireplace. Some rooms feature a spa bath and a private terrace.
Iv. Conclusion (Inspiration for building Wild luxury hotels in China)
At present, for domestic wild luxury hotels, although many wild luxury hotels have emerged, there are still few representative ones highlighting the characteristics of "wild luxury". Under the background of wide and open land, rich resources and prosperous holiday consumption market, domestic wild luxury market resources are still large, and there are still many areas to be developed. Because the country is still in the initial stage of development, whether it is the resource environment or the consumer market, there is still a huge potential for wild luxury vacation.
In the development of Wild luxury hotel, the following points can be considered:
Harmony between architecture and environment: The design of wild luxury resort hotel needs to fully respect the environment and pay attention to the penetration of the "extreme wild" environment to the building. Natural scenery should be integrated into the design as far as possible.
l Implanting culture and IP: The characteristics of a wild luxury resort hotel cannot be separated from the creation of the theme and the injection of culture. The setting of the theme needs to echo the architectural style and its cultural characteristics, and at the same time, it can show effective recognition from the sensory experience.
l Accurate customer groups and positioning: In the context of leisure and vacation environment, different customer groups will have different needs for experience. This requires that the hotel design must fully consider the advantages of its geographical environment and combine its own characteristics to lock the target customers. Then according to customer preference guide design and positioning, equipped with corresponding service items;
In the rich resources, the prosperity of the consumer market and other factors, the Chinese style wild luxury hotel can also be very "wild", to create a wild and exquisite wild luxury experience.
